Story of one picture
Each story is complemented with photographs, which are worth a thousand words.
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Red Ocean
by Aleksander Poniewierski, APConsulting
Renee Mauborgne and Chan Kim's renowned book, 'Blue Ocean Strategy,' presents a visionary perspective on the boundless opportunities available to every entrepreneur. It advocates for the exploration of new horizons and the pursuit of innovation, aligning closely with my views. In contrast, the so-called 'Red Ocean Strategy' suggests that venturing into uncharted territories is not worthwhile. It proposes focusing on familiar domains and excelling in them, often termed the 'strategy of realists.' I find this approach less appealing, as it lacks the dynamic and innovative spirit of the Blue Ocean Strategy.
This photograph was taken in Arizona's Antelope Canyon, a place that first presents itself as an enclave of shadow and gray-brown rocks, seemingly steeped in melancholy. As you step inside, only a slender stream of light manages to permeate through the 'ceiling', gently illuminating the canyon's sinuous and water-sculpted walls. But it's through the lens of a long exposure photograph that this seemingly somber location transforms into a canvas of wonder. Before your eyes, a captivating interplay of colors emerges, with hues of red and orange dancing across the frame. This image is a testament to the idea that beauty can indeed arise from the depths of darkness, requiring nothing more than a bit of patience, skill, and above all, the belief in the possibility of finding splendor amidst gloom.
I dedicate this picture to all who wish to see beauty in the grayness of the day.




