Great Small Man

Recently, I have been thinking a lot about the topic of personal brand promotion. I read various articles describing how to create your own, personal brand, based on the content with which the audience identifies. Working in a large corporation and having a recognizable brand behind me, it seems that what we say or publish is eagerly read and quoted by the media (including social media). I was such a face for many years and without any problems, I was able to interest thousands of recipients. Now I am conducting a social experiment (let's call it that) and it turns out that it is tough to quickly build an engaged group of recipients.

Specialist content or subjectively expressed opinions not supported by a big brand do not easily break through in the media. In one of the articles on creating a personal brand, I read that the key to building reach is to talk about things that are very currently engaging (political events) or very controversial. Such a thought came to my mind. Maybe the essence of being popular is not content but emotion. Maybe instead of trying to convey the essence and value, it's better to promise populist content. And how does this apply in the business world? Similarly to addressing individual readers, is it worth focusing on issues of promises of easy improvement in efficiency or new revenue streams?

Photo taken in 2019 at a Post Malone concert in New York.

I dedicate it to everyone who wants to use the media to increase visibility.