Dunes

It is estimated that the Sossusvlei dunes in Namibia are 80 million years old. They are beautiful, especially at sunrise and sunset. The warm, orange hue of the light makes the dunes appear as if made of golden sand. Standing atop them, one feels the strong gusts of wind. The first thought that comes to mind is how these dunes remain so unchanged and endure for so long despite the strong winds. This question likely descends with everyone who has had the strength to climb them. The next day, thanks to the wind's power, no traces of tourists are visible - nature erases them. And so it goes, day after day, endlessly.

In business, we are but a moment. We pass. Only a handful of us manage to leave something behind. Family businesses have successors, subsequent generations who, if they don't squander their wealth, build even stronger, larger companies. It's different in corporations. Few leave a lasting mark on the culture and legacy of the company. We pass, and with us, the memory of us fades. I've spent half my life in corporations and I'll tell you one thing I heard recently that stuck with me. "Your work on weekends, at night, and your constant travels will only be remembered by your children." And that's the truth. It's worth building, worth being perfect, but not at the expense of health and family.

Photo taken in Namibia in 2021, during the Covid-19 pandemic.

Dedicated to all those who have managed to leave something behind.